Keto is a progressive fish supplier with locations in the Netherlands and Florida. Its identity translates ancient Greek mythology into an approachable modern visual system,
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Company
Keto supplies responsibly sourced fish, predominantly from European waters. Guided by the principle “Simply Fish from the Sea,” the company stands for purity, transparency, and sustainability.
Concept
The name comes from Greek mythology, referring to one of the 100 Nereids. The visual identity translates this ancient heritage into a modern system.
Creation
The colour palette combines Greek blue with tones inspired by mythological ceramics. Fish profile illustrations draw on ancient Greek vase painting, while shapes and typography reference the aesthetics of mythology.
