The creative consultancy Studio Fik, meaning "fire" in Dutch, sparks new ideas for businesses. Its identity reflects fire through color, typography, and charcoal drawings.
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Company
Studio Fik, founded by Pepijn Rooijens and Barbara Tammes, offers igniting services such as creative workshops, design and advertising services and annual inspiration reports.
Concept
Its identity embodies "fire"—not by showing flames, but by interpreting it in smart & minimalistic ways.
Creation
The heart of Studio Fik’s identity is represented by charcoal, the byproduct of fire, playing on the spontaneous yet conceptual and creative spirit of the collective. Fire, ash and charcoal tones, blocky, almost wooden typography and abstract flame animations round off the visual identity.
