The opposite house: A creative brand consultancy based in Amsterdam. Identity for a brand filled with flipped perspectives and thinking in opposites.
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Company
The Opposite House, home of the unconventional, helps brands to rethink convention and shape what’s next.
Concept
The agencies identity is built on the concept of opponents: mirrored letters, complementary colors, opposing forms and contrasting materials. The Opposite House stands out not through noise but unconventionalism.
Creation
The imagemark is created from the initials of “The Opposite House,” forming an ambigram. Letters are mirrored and opponent colors united. Within the world of opponents the brandcharacter 'Snoexxx' reveals her face.
