The Austrian Association for Art Legacies preserves Austrian fine arts by pooling resources and connecting artists. Its identity reflects fragmented artworks coming together.
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Company
The Austrian Association for Art Legacies serves as a central hub, connecting art players, sharing knowledge, and pooling resources.
Concept
The institution’s identity is built on the concept of fragmented artworks coming together. Each element reflects a piece of art, reassembled to form a dynamic visual language.
Creation
The identity is brought to life through interactive elements or embodied as symbols and letters. The striking red tone is a contemporary interpretation of Austria’s iconic red. The overall look balances the institution’s contemporary art spirit with its legal role.
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