Branding is a cornerstone of corporate growth. It’s your company’s personality, voice, secret sauce all rolled into one. A strong brand makes a promise and speaks it loudly. Made in May blends all disciplines of branding. We act as a strategic partner who turns up the volume of your brand.
STUDIO APPROACH
Made in May blends all branding disciplines: from a solid brand strategy, a conceptual brand idea, a reasoned brand design, to a powerful brand communication.
Strategy
A plotting your world domination. Who are we, and what do we stand for? What are our values and purposes? This phase focuses on defining the brand's core purpose, values, target audience, and competitive positioning. It establishes the foundation of a successful brand.
Brandidea
The concept phase translates the strategy into a unmistakable, unprecedented and absolutely unboring design and communication idea. The brandidea tells your vision in powerful and relateable ways, using creative writing and visual design.
Design
Let’s put the brand everywhere: Flags, fleet, website and tape dispenser. Studio May supports you with branddesign, brandbooks or brandmanagement tools.
Campaign
This is where your brand becomes more than just a business, it becomes a movement. We use ads, social media, storytelling and build a loyal fan base.
Every business is unique, with its own set of challenges—whether it’s time constraints, budget limitations, management complexities, or project scope. Sometimes, the foundation is solid, but a few key elements need.
Kickstarter
For start-ups who need a solution that is fast and affordable.
Kickstarter
START-UPS
Start-ups face two challenges: they need a solution that is fast and affordable. For small startups, Made in May provides a cost-effective option. In lieu of an extensive strategy, we condense the process to a kick-off meeting and a written debrief. We next prioritize a short turnaround and a pragmatic approach and process to develop a solution. The deliverables include a logo package and a five-page mini-style guide. Once we've had the first success, we can always take things further.
- Written Debrief
- One Conceptboard Round
- Designpresentation
- Logopackage
- 5-page Mini-Styleguide
Small
For companies already active in the market and looking to grow.
Small
START-UPS AND SMES
For the company already active in the market and looking to grow, the communication challenges are more nuanced. With critical questions such as, how do we best position ourselves and how do we outperform the competition, coming up. For the larger or more established start-ups focused on growing into an SME, Made in May proposes sharp strategic positioning, one concept board round, the development of a logo and brand element package, and a 10-page brand book
- Brandstrategy & Workshop
- One Conceptboard Round
- Designpresentation
- Logopackage & Brandelements
- 10-page Brandbook
Medium
Growing SMEs who love to evolve their identity and communications.
Medium
GROWING SMES
As SMEs grow so does the need to evolve their positioning and communications. The critical questions now become, what should our change be or how do we respond to shifting times. At the same time, SMEs work within established communication touch-points including their website, social media, white papers, brochures, or even a vehicle fleet. A rebranding requires everything to change simultaneously, which calls for a structured system.
- Brand Strategy & Workshop
- 1-2 Conceptboard Rounds
- Designpresentation
- Logopackage & Brandelements
- 20-pages Brandbook & Small Rollout
- Or Brandmanagement Tool
Large
For established SMEs in repositioning adventures.
Large
ESTABLISHED SMES
The larger a company grows, the more challenging its positioning becomes—not only in defining a clear identity but also in enforcing the new corporate identity and managing branding across an expanding workforce. Made in May addresses these needs with comprehensive strategic positioning, broad concept development, implementation workshops, and a brand book execution in the form of a brand management tool.
- Brandstrategy, Workshop & Onepager
- 1-2 Conceptboard Rounds
- Designpresentation
- Logopackage & Brandelements
- Brandmanagement Tool
- Implementation Workshops
Refresh
For companies looking to refresh a specific part.
Refresh
ALL COMPANY SIZES
There are times when while everything is there, not everything is working together. Your brand has a foundation, a recognized identity, and a presence in the market, but something feels off. Maybe your communication needs more impact, your visuals could better reflect your company’s vision, or your brand identity has evolved but your design now needs to reflect this. This is where a brand refresh comes in.
- Redefined Strategy
- Design Refresh
- Brandbook Adaption
- Communication
- Campaign
Sprint
For all fast-moving companies ready to race ahead.
Sprint
ALL COMPANY SIZES
We don’t take the long run—we sprint. This package is designed for a highly concentrated time period with a dedicated client & studio team on both sides. Through regular check-ins, full focus, and an empty agenda, we move fast and efficiently toward the best possible brand outcome. A structured yet agile approach ensures impactful results in record time. Contact the studio to discuss an available time slot and let’s get started.
- Highly sportive
- Absolutely co-creative
- Defined time slot
- Clear agenda on both sides
- Full focus and dedication